Norma Jeanne Maloney

Since she was a kid, Norma Jeanne Maloney was fascinated with typography—beginning with the roadside advertising signage she saw during her military family’s cross-country treks. Her dream of working as a real sign painter began in 1996, when Norma Jeanne’s beloved Red Rider Studios opened San Francisco’s Mission District. Since then, she’s taken Red Rider to Nashville and Austin. Surviving the “vinyl age” was not easy, but the artisanship of painted signs has truly revived; Norma Jeanne was featured in the Sign Painters Documentary and Book. Soon, she hopes to open an artistic school for Cincinnati’s neglected Appalachian community.